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Inneractive

Leader in App Monetization
Contributor's Links: Inneractive Inneractive Blog
Inneractive is a global programmatic ad stack for mobile publishers focusing on video, hyper-local and in-app search advertising. Inneractive is a transparent SSP and yield optimization platform adopted by new media publishers and used by top DSPs, and premium networks. In addition, Inneractive ...more
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Mobile Once Again Following In The Footsteps Of The Web With Deep Linking And “App Constellations”
Monday, November 3, 2014 7:33 AM EDT
There has been something very interesting happening in the mobile space for months now and very few people have noticed it.
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Consumer Reports Addresses The Famous IPhone 6 Plus Bend Gate. Can We Move On Now?
Monday, September 29, 2014 12:17 PM EDT
Another year, another iPhone launch, another scandal about a fundamental flaw in the new phone that goes viral on social media, then turns out to be nonsense.
Watch
EBay Is Bringing Back In-App Mobile Ads
Thursday, September 18, 2014 3:44 AM EDT
Remember how EBay was testing out mobile ads back in 2012, and ultimately decided against them? Their execs felt that the revenue stream that came out of the in-app ads wasn’t worth the hassle behind-the-scenes, so the ads were removed.
In this article: EBAY
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Why Facebook’s Messenger App Isn’t Evil
Wednesday, August 13, 2014 3:37 AM EDT
Ah, the Facebook Messenger App. The app everybody apparently loves to hate. Well, why not, right? Facebook is forcing everyone to adopt the standalone mobile messaging app, so it’s natural to assume that it would invade our privacy.
In this article: FB
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The Reason Why Facebook Is Swimming In Money
Tuesday, July 29, 2014 4:09 AM EDT
The worlds largest social network is making headlines once again. No, this doesn’t have anything to do with acquisitions for Internet.org. Now we’re talking money.
In this article: GOOG, FB
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Mobile Ads Are Stealing The Spotlight From TV, Social, And More
Tuesday, July 15, 2014 5:27 PM EDT
In our lifetimes, we have witnessed many shifts in ad spending. The switch from analog to digital happened really quickly, but it didn’t stop there.
In this article: GOOG, FB, TWTR
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The European Commission Doesn’t Want Facebook To Play Monopoly
Thursday, July 10, 2014 3:40 PM EDT
Facebook may have a little something to worry about, because the European Commission is on their tail.
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Bye-Bye PC: Mobile App Usage Is At An All Time High
Friday, July 4, 2014 2:30 AM EDT
According to the latest report from ComScore, the time spent on mobile apps is at an all-time high in the US, and there’s no sign of it slowing down anytime soon.
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Twitter Is Finally Beefing Up Their Mobile Advertising Game
Tuesday, July 1, 2014 2:59 AM EDT
This past April, Twitter talked about allowing companies to advertise mobile apps within the Twitter mobile app timeline.
In this article: GOOG, FB, TWTR
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The Amazon Fire Phone Is Here, But It’s More Like Lukewarm And Won’t Do Very Well
Thursday, June 19, 2014 5:48 AM EDT
So it really happened. After a very long period of rumors, Amazon finally made its mobile debut.
In this article: AAPL, AMZN, GOOG
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Some Insights On The Mobile Monetization Space
Wednesday, June 11, 2014 10:47 AM EDT
Taking a deep look at where this market, the mobile monetization market is headed, I have some thoughts I wanted to share with you…
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Facebook Is One Step Closer To Taking Over The World With Pryte
Wednesday, June 4, 2014 11:44 AM EDT
I hope you’re keeping notes on Facebook’s acquisitions – cause here’s a new one! The social network giant freshly acquired Pryte.
In this article: FB
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If You Think It Is Too Late To Innovate In Mobile, You Are Wrong. Here’s Proof!
Tuesday, May 20, 2014 9:13 AM EDT
We have all heard people say it. “They missed the boat on mobile”, “It is a good product but Apple and Samsung own the market.”, or “What else can possibly be done with cellphones? We have reached the maximum level of innovation possible!”
In this article: NOK, SSNLF, AAPL, BBRY
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Motorola Addressed Some Huge Issues With The New Moto E. Then Offered It For $130!
Wednesday, May 14, 2014 8:17 AM EDT
Motorola has done it again! While the company might be struggling a bit to find its place, its engineers sure have found their sweet spot.
In this article: MSI
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Why Facebook Made Moves On The Moves App
Sunday, April 27, 2014 10:30 AM EDT
Facebook is getting closer to taking over the world of mobile apps. Facebook has made building/acquiring a series of mobile stand-alone apps a top priority. Instagram, WhatsApp, Faceboook Messenger, Paper (news aggregator), etc. Now it's the fitness tracking app "Moves" by ProtoGeo Oy.
In this article: FB
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Google Play Is Inching Closer To The Ranks Of The App Store
Tuesday, April 22, 2014 5:24 PM EDT
It looks like the going has been good for Google Play. At of the end of the first quarter, they enjoyed a huge lead over the App Store with 45% percent more downloads. Does that mean Apple has anything to worry about? Not just yet, because iOS apps are generating 85% more revenue than Google Play apps.
In this article: AAPL, GOOG
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1 to 16 of 34 Posts
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