Melanie Felsman - Profile

Melanie Felsman

CMO, TalkMarkets
EXECUTIVE PROFILE Accomplished and digitally savvy communications expert with a superb 15 year track record in corporate communications/PR and marketing. Unique experience at major financial firms and top technology/Internet firms leading strategic B2B and B2C public relations and marketing ...more
Following: 189 Followers: 5

Education

University of Toronto
Diploma
1996 / 1996
Public Relations
York University
B.A. (Hons)
1988 / 1991
Mass Communication and Sociology
Forest Hill Collegiate Institute
Diploma
1983 / 1988

Work Experience

Chief Marketing Officer
TalkMarkets
January 2014 - Present (10 years 5 months)
Head of Corporate Comunications & Marketing
FB Group
May 2011 - September 2013 (2 years 5 months)
• Brand Ambassador and Innovation Officer to the 3 major brands under Andy & Evan
• Created and managed social media campaigns for brand awareness (Twitter, Facebook, Pinterest, Flickr); gained 188k followers in first month
• Developed intranet and communities to foster internal communication development and brand awareness as well as author blogs and tweet for clients
• Establish and/or provide media training programs and other support materials including media briefing materials for significant initiatives, media train executives
• Crafted messaging pieces, strategically directed groups marketing efforts to focus on each of the brands market presence
• Develop and analyze alliance marketing programs, establish key partnerships and work with IT for private label solutions
• Designing social media and corporate PR strategies for clients; created digital promotional videos and social media content solutions for strategic growth
• Managed crisis media and set up communications strategies for proactive outreach and reputation management
Senior Vice President Communications & Marketing
Cantor Fitzgerald
August 2007 - March 2011 (3 years 8 months)
• Strategically managed 7 businesses in the Fixed Income, Carbon/Energy, Futures & Commodities, Equities, Entertainment and Capital Markets industries
• Developed Cantor Exchange (futures exchange) into a new business and viable trading entity, achieved daily media exposure around the target launch date
• Pitched tier 1 through tier 3 levels of media securing placement for our business leaders including c-suite executives; increased exposure 200%
• Defined and developed strategic plans for new business units; created first thought leadership and corporate collateral for the firm
• Successfully created global campaigns to increase brand identity for Cantor Fitzgerald, Cantor Fitzgerald & Co Investment Banking & Fixed Income, Aqua Equities, Cantor CO2e
• Managed national events, attain keynote speaker spots and media attention around the event.
• Liaised with C-suite executives on branding, PR, communication and advertising campaigns, created budgets and developed promotional materials for 7 businesses
• Developed press events, including seminars/panels, press briefings, media tours
• Created new programs or corporate campaigns to increase business (revenue) and brand; first to create true internal/external uniform branded material
Marketing Manager
Thomson Reuters
March 2006 - February 2007 (1 year)
• Developed public relations campaigns
• Hired and managed PR firm
• Developed marketing strategies and executed tactics for the financial services market on a global scale
• Managed and created global campaigns for product awareness; increased internal use of collaboration product by 40%
• Developed executive composites to increase awareness by 50%
• Pursued new lines of revenue by creating promotional campaigns
• Composed collateral material
• Created, planned and managed special (international) events
Sr. Product Manager
Net2Phone
September 2003 - February 2006 (2 years 6 months)
Develop public relations campaigns
Manage PR firm
Develop marketing strategies and execute tactics for the financial services market on a global scale
Manage and create global campaigns for product awareness
Compose speeches for executive staff
Develop executive composites to increase awareness
Develop promotional campaigns, activities and items
Compose collateral material
Created, planned and managed special (international) events
Net2Phone; Manage market intelligence and deliver new product enhancements based on data
Develop new products for the company/group that will achieve new revenue streams and strengthen our position in both the commercial and enterprise telecom markets.
Analyze market data and channel implementation
Channel development including marketing and promotions
Analyze product cycles, market penetration and hardware turn
Work strategically to reduce churn of current customers
Marketing Manager
Deloitte
September 2002 - September 2003 (1 year 1 month)
Created new programs designed to build eminence and increase market awareness of the financial services (insurance, banking and investment management) industries beyond just the tax practice.
Produced and customized literature targeted by industry or per client
Creative competitive analysis for Sarbanes Oxley consulting services
Worked with new media team to help capitalize on our events and increase exposure
Acted as "the" marketing advisor on core teams designed to target and acquire new clientele.
Exec. Vice President
Teltran International
January 2000 - July 2002 (2 years 7 months)
Co-founder of ChatOverIP.com - a subsidiary of Teltran I founded that developed proprietary web conferencing software and engines for use in corporations.
Analyzed the VoIP & Telephony markets along with the portal that was Teltrans homepage.
Worked with business and retail vendors to position proprietary telecom based products.
Management of all Public and Investor Relations
Developed new markets for all the affiliate Teltran labels
Creator, Developer and Producer of ChatOverIP events and broadcasts
Created new team to sell DSL into NY market and create a team of network consultants
Create competitive analysis for specific Teltran groups
Increased revenue by identifying new markets, creating the key strategies and executing tactics for success
Managed internal and channel sales teams
Formed strategic alliances with synergistic companies and/or organizations to increase business and business developments
Organized and initiated new business units to move ChatOverIP.com's offering into a new sector, created the sales and marketing plan for this sector and actively sought out partners to participate in the program - done
Increased sales for ChatOverIP.com by 125% in one year
Decreased cost of goods and cost of doing business by 35%
Achieved an overall 75% Return on Investment for most projects
Sr. Marketing Manager & Director of Public Relations
3Com
September 1996 - January 2000 (3 years 5 months)
Managed all PR/media for the first FaxOverIP division.
Created my own online column.
Spoke at several industry conferences
Led all marketing communications
Producer
Discis Knowledge Research Inc
January 1992 - August 1996 (4 years 8 months)
Producer of electronic books (when only Apple made a CD-Rom drive). Produced and published e-learning books
Marketing
Discis Knowledge Research
1990 - 1995 (5 years 4 months)
Helped with the marketing and sales of first electronic publishing company solely focused on books for CD-ROM (in the early 90's)

Publications

Essential Business Tactics for the Net
Melanie Felsman
01/08/2001

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