The author discusses two plays in the cyber security market, including one new security-focused ETF and a long play on an innovative new security company.

On the call we preview earnings from Tableau (DATA), Arista Networks (ANET),Splunk (SPLK), Veeva Systems (VEEV), Workday (WDAY), and ServiceNow (NOW).

On Oct 7, 2014, Zacks Investment Research upgraded security software provider Imperva Inc to a Zacks Rank #1 (Strong Buy). Expanding product portfolio, strong returns of 23.4% over the past three months on improving results and a positive outlook makes Imperva an attractive investment opportunity.

The last two times when margin debt reversed and fell after a record-breaking spike, all hell broke loose. In 2000, it was simultaneous. In 2007, it was delayed by a few months.