Toulouse-based MyFeelBack has raised €1M for their SaaS survey software from BPIFrance, business angels including ExactTarget VP Jean-Philippe Baert, and the crowdfunding platform WiSeed. The startup, founded in 2011 by Julien Hourrègue (CTO), Aurore Beugniez (COO) and Stéphane Contrepois (CEO), has already worked with SNCF, BMW and Airbus, counting over 35,000 users across its surveys.

The product allows users to maintain an up-to-date CRM database and track behavioral data within a company’s given products, while providing targeted surveys to users based on their behavior and status in the company’s CRM. They do so by embedding their survey directly into the product as a responsive pop-up questionnaire, making it easy to use.

The startup scene has seen its fair share of startups trying to disrupt the archaic Google Surveys and SurveyMonkey. Until now, the most popular have tried to bring together a community of feedback-givers and, in turn, have tried to seek out brands who would like to learn more about this audience segment. MyFeelback has taken a different approach: They sit right inside the client’s product, picking out users that the client would like to know more about and inserting themselves into the browsing experience.