While Janet Yellen and her band of money printers work themselves up into a tizzy over whether two buzz words—-“considerable time”—– should be dropped from their post-meeting word cloud, they might be better advised to just read the newspapers. This morning’s WSJ brings word that the lending boom which our monetary central planners are eager to stimulate is apparently off-to-the races.

Well, sort of. The item in question is a $122 billion globally syndicated loan to facilitate an M&A deal between the world’s two largest beer companies— AmBev with a 20% global market share and SABMiller with 10%.  Needless to say, the only possible reason for creating a monstrosity with $35 billion in sales spread among dozens of highly differentiated regional and national beer markets is the “synergy” euphemism—-that is, thousands of job terminations especially in those two paragons of job growth known as North America and Europe.

So the purpose is self-evidently the opposite of the Fed’s intent—whether the giant job cuts which Wall Street will peddle to justify the deal actually happen or not. In any event, the deal has virtually nothing to do with real market economics.

Both companies are already giant M&A roll-ups representing a string of mergers that have been going on for two decades, including the $52 billion AmBev purchase of Anheuser-Busch six years ago. But you don’t have to be an expert in the beer industry realize that these rollups were mainly the product of cheap debt and financialization, not free market economics. Recall that modern breweries ran out of true economies of scale 30 years ago when world class breweries reached their maximum efficient size in terms of production and distribution efficiency.

What has been happening in the business since then is nearly the opposite or diseconomies of scale in marketing and branding. The latter is represented by the explosion of specialty premium and micro-brews.

Stated differently, in the absence of drastic financial repression by the world’s central banks there would be no case whatsoever for a globe-spanning beer merger which will only create more dis-economies of scale as all the pieces and parts from two decades of financially driven M&A create another artificial, discombobulated enterprise which is too big to manage and wrong-sized for the nature of the market which it serves.

But since cheap debt always trumps expensive labor, Wall Street’s M&A machinery will create another giant malinvestment. And having once again shoot itself in the foot, the monetary central planners will bray that the labor market is still too weak and that is must therefore keep rates lower for longer.

Just maybe, however, the Fed’s new financial stability monitoring group might note something suspicious about this mega-debt deal percolating up through the deal machinery. Namely, that both companies are already vastly over-valued momentum plays that can be explained only by the fact that the financial markets have been turned into momentum chasing casinos.

Specifically, the TEV (total enterprise value of debt plus market equity) of the two been giants combined is currently around $210 billion, yet in the most recently reported LTM, AmBev generated only $6.5 billion of free cash flow (EBITDA less CapEx) and SABMiller $5.8 billion. In sum, their combined number for that crucial valuation metric is just over $12 billion, meaning that they are trading at 17X free cash flow.

Folks, their in the suds business, not social media!.  The overwhelming share of their cash flow is generated in Europe and North America were volume has been flat for two decades, as shown below. Even on a global basis, growth over the last 17 years has averaged only 2% per annum; and most of that is attributable to China where competition is plentiful, prices cheap, profits scare and the government increasingly unfriendly to foreign companies.

So what we have here is a giant overvaluation bubble in the suds business, and yet the result of central bank policy is just more of the same lunacy. In fact, at the rumored $122 billion, the loan now brewing would amount to 12X free cash flow!  In a no-growth business that is sheer lunacy, but it well explains why our monetary politburo is so reluctant to let interest rates normalize and is so deathly afraid of a Wall Street hissy fit.

None of this would ever happen in a world with honest interest rates and stable two-way capital markets for the simple reason that the financing could not be raised; boards and CEOs would have no momentum driven stock market inducing them to engage in utterly irrational mergers; and, in any event, short sellers would punish sharply serial roll-up machines that destroy rather than create sustainable economic value.

So here is a news flash for the Fed’s financial stability monitoring committee. The combined beer companies today have less than $12 billion of new debt.  The deal in question would result in $110 billion of net debt in order to destroy several thousand breadwinner jobs.  You think that might suggest that there are some bubbles out there after all?

By Shayndi Raice, Peter Evans And Matthew Dalton at The Wall Street Journal

Budweiser cans run through a filling machine at an Anheuser-Busch InBev brewery in Los Angeles. Associated Press

LONDON—Anheuser-Busch InBev NV is talking to banks about financing what could be a roughly £75 billion ($122 billion) deal to buy global beer rival according to a person familiar with the matter.

A tie-up between the world’s two largest brewing companies has been rumored for years, but a revival in global merger activity this year has sparked renewed speculation about a deal. AB InBev isn’t in active discussions with SABMiller, said the person, explaining the company is waiting to line up its financing before making a formal approach.

Any deal would have to far surpass InBev’s $52 billion acquisition of Anheuser-Busch in 2008, the largest deal in the sector.

The talks about financing come on the heels of an approach by SABMiller to buy Dutch brewer Heineken Markets Gu… More quote details and news » HEIA.AE inYour Value Your Change Short position NV, which Heineken said Sunday it had rejected. The U.K. brewer hasn’t been discouraged by Heineken’s initial rejection and would consider another bid, according to another person familiar with the discussions.

AB InBev had a nearly 20% share of the global beer market in 2013, according to data service Euromonitor. It is trailed by SABMiller, with a 9.6% share, and Heineken, with a 9.3% share.

Although a tie-up between the world’s two biggest brewers would put control of nearly a third of global beer supply with one company, analysts say antitrust issues aren’t insurmountable. AB InBev would likely have to sell SABMiller’s stakes in two joint ventures, MillerCoors in the U.S. and CR Snow in China.

Buying SABMiller would catapult AB InBev into market-leading positions in Colombia and Peru, as well as many countries in Africa where the Budweiser maker has little presence.

AB InBev has a history of reshaping the beer industry with large-scale acquisitions. In 2004, Brazil’s AmBev and Belgium’s Interbrew merged to create the global No. 1 brewer by volume. Four years later, the new company bought Anheuser-Busch and became AB InBev.

The company has been steadily paying down debt it took on for its last big acquisition—when it bought the half of the Mexican brewer Grupo Modelo completed in 2013.

With its free cash flow now increasing, industry watchers now say AB InBev is primed for its next big deal. “It’s the first time in quite a few years that their balance sheet is sorted out,” said Kris Kippers, an analysts at KBC in Brussels.

AB InBev has recently focused on boosting revenue through investments in sales and marketing, such as its sponsorship of the World Cup in Brazil. But the company’s strength lies in cost-cutting, which provided the logic behind the Grupo Modelo deal and its purchase of Anheuser-Busch.

AB InBev’s management team trimmed billions of dollars off those brewers’ annual operating costs, helping to pay off the large debt that AB InBev took on to finance the deals.

But AB InBev may have to move quickly to buy SABMiller, maker of Foster’s, Peroni and Miller.

The U.K.-listed brewer is interested in Heineken’s eponymous beer brand, which it would distribute through its channels in Africa, according to the person familiar with SABMiller’s discussions. The person added that pursuit of a deal with Heineken wasn’t motivated by a desire to stave off a bid from AB InBev.

SAB’s shares are up more than 40% since February, in part because of deal speculation.

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