Simple momentum is a powerful tool, if you know how to measure it. Believe  it or not, momentum is more powerful than the researched fundamentals, for the simple reason it tells you if the stock your are studying is liked (or not) by others. In short momentum must be attractive to your desired position.

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Investing Quote...

.."One of the most helpful things that anybody can learn is to give up trying to catch the last eighth – or the first. These two are the most expensive eighths in the world. They have cost stock traders, taken together, enough millions of dollars to build a concrete highway across the continent."..

Jesse Livermore

.."A market is the combined behavior of thousands of people responding to information, misinformation and whim"..

Kenneth Chang