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Twitter Signs $230 Million Deal With Omnicom To Boost Programmatic Ads
Article By:
Shelly Palmer
Wednesday, May 28, 2014 4:45 AM EDT
Omnicom Media Group announced a mobile-focused deal with Twitter on Tuesday, worth $230 million over the next two years.
A Tax-Paying Hedge Fund Not Overpaying Its Staff
Article By:
Vivian Lewis
Monday, May 12, 2014 7:50 AM EDT
Publicom will not see the light of day. The $35 bn merger of ad agencies Publicis and Omnicom has been cancelled. The idea that bigger is better in the advertising business seems to me to have been misguided from the start.
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